Displays & Signs

Client: Signature Eyewear/Coach, Inglewood, Calif.
Products Promoted: Eyewear, sunglasses, cases
Objective: This merchandising environment creates instant brand recognition. The display components were designed to match the look and feel of Coach stores and to create a feeling of a store-within-a-store environment.
Introduction: March 2000
Construction/Materials: Woodgrain material with a white enamel high-end finish. The accent color is a woodgrain mahogany kick. Each display features a mahogany logo.

Client: Busch Creative Services/Motorola, St. Louis
Size of Run: 2,000
Producer: Rapid Displays, Chicago
Division: Temporary, Personal Products and Accessories: Personal Telecommunications

Client: Metacom Music, Minneapolis
Distribution: Wal-Mart stores
Size of Run: 2,000
Producer: Rapid Displays, Chicago
Division: Temporary, Mass Merchandise Retailer
Objectives: The CD, produced exclusively for Wal-Mart, called for a festive and bold display. Header and display graphics visually spotlight the NBC stars featured on the CDs, while a battery-powered sound device plays a 15-second promotional message from "Tonight Show" host Jay Leno.

Client: Spalding Sports Worldwide, Chicopee, Mass.
Distribution: Pro shops
Size of Run: 1,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Sports, Toys and Accessories: Sports Equipment

Client: Coddington, Chadwick & Meyerson, New York
Distribution: Liquor stores
Size of Run: 650
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: The display provides a massive presence for the brand in club stores and large liquor retailers. The solid construction includes four-by-four wood framework, powder-coated metal and wood roof shingles.

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.