Displays & Signs

Client: Godiva Chocolatier, New York
Distribution: Godiva retailers and wholesale locations
Size of Run: 900
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Permanent, Other Retailer

Client: H.E. Butt Grocery Co., San Antonio, Texas
Distribution: H.E. Butt supermarkets
Size of Run: 175
Producer: AC Industries, Cleveland
Division: Semi-Permanent, Stationery, Office Supplies and Seasonal Goods: Stationery, Party Goods, Gift Wrap, Disposable Writing Instruments and Seasonal Items

Product: Digital imaging center
P-O-P company: ExhibitPro, Columbus, Ohio
Distribution: Micro Center computer retail stores
Introduction: June 2000
Duration: Permanent
Construction: Wood, banners with backlit graphics, fabric-covered signs
The digital imaging centers in Micro Center stores offer six "solution centers" that focus on various elements of digital imaging.

Client: Baptista's Bakery, Franklin, Wis.
Distribution: Bakery and deli departments of large merchants
Size of Run: 750
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semi-Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The display was primarily produced to gain distribution and enhance retail visibility for a new brand. Targeted store penetration goals were achieved and the display has met all objectives for durability and ease of assembly.

Client: Hormel Foods Corp., Austin, Minn.
Distribution: Small chain of supermarkets
Size of Run: 532
Producer: Smyth Cos.-Displays, St. Paul, Minn.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods

Client: Skechers USA
Distribution: Children's apparel stores
Size of Run: 1,000
Producer: Skechers USA, Manhattan Beach, Calif.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Client: The Procter & Gamble Co., Cincinnati
Size of Run: 550
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Hair and Skin Care: Hair Cleansing Treatments
Objectives: The unit's goal was to drive regimen (shampoo, conditioner, styling products) trial. Since the unit held the full assortment of products, they were shelved by collection to allow the consumer to easily identify the right product for the desired effect. Durability was important because the unit was intended to stay up for six months.