Displays & Signs

Client: MGM Home Entertainment, Santa Monica, Calif.
Products Promoted: "The World is Not Enough" DVDs and videos
Objective: The 1/4-pallet display had to be designed to hold either DVDs or videos. The unit shipped fully assembled with 275-pound supports for structural integrity.
Introduction: April 2000
Construction/Materials: 200-pound B-flute corrugated, litho-laminated headers, four-color 80-pound side panels, 275-pound supports
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Nike Inc., Beaverton, Ore.
Product Promoted: Air Jokul cross training shoe
Objective: To communicate that the shoe features a full-length air bag, is offered in 4EEEE widths and is available at an affordable price.
Introduction: October 2000
Construction/Materials: Powder-coated wire, polypropylene, Sintra, vinyl and rubber
P-O-P Company: Beeline Group Inc., Newark, Calif.

Client: Goodtimes Entertainment, New York.
Products Promoted: Wal-Mart's Greatest Christmas Collection two-pack Christmas CDs
Objective: To call attention to the exclusive collection via 1/4-pallet displays placed in 2,000 Wal-Mart stores.
Introduction: October 2000
Construction/Materials: Four-color flexo-printed B-flute corrugated plus varnish
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Product: Mr. Coffee and Mr. Filter coffee filters
Number of displays: 30,000 floorstands/side wings
P-O-P companies: Henschel-Steinau Inc.,Englewood, N.J.; Rock-Tenn Co., Winston-Salem, N.C.
Distribution: Supermarkets, drugstores, military commissaries
Introduction: January 2001
Duration: Temporary
Construction: Corrugated, molded plastic
New P-O-P is providing a wakeup jolt for Sunbeam's Mr. Coffee and Mr. Filter coffee filter brands.

Client: Goodtimes Home Video, New York
Product Promoted: "The Omega Code" video
Objective: To promote the Christian suspense thriller in 1,700 Wal-Mart and 1,500 Kmart stores. The video had a successful but limited run in theaters, so the P-O-P had to serve as an integral part of the marketing campaign.
Introduction: March 2000
Construction/Materials: 200-pound B-flute corrugated, 275-pound supports, 80-pound litho four-color, 200-pound B-flute mounted graphic panels
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.