Displays & Signs

Client: Nioxin Research Labs, Lithia Springs, Ga.
Product Promoted: Hair products
Objective: To firmly establish the Nioxin brand in on-premise locations in an upscale manner and to obtain permanent product placement while establishing the Nioxin identity. The units were designed to be freestanding, movable and flexible enough to hold the entire product line.
Introduction: July 1999
Number of Displays: 1,500

Product: Automobile feature options
Number of displays: 1,500
P-O-P company: Santa Cruz Industries Inc., Santa Cruz, Calif.; Design Service Alliance, Tucson, Ariz.
Introduction: October 1999
Duration: Semipermanent
Construction: Plastic, cardstock
Display set-up: Retail staff
American Honda Motor Co. introduced this spoiler display for the Honda Acura, which includes LED blinking lights to replicate the look of brake lights.

Client: Perrier Group, Greenwich, Conn.
Products Promoted: Perrier branded waters
Objective: To design an endcap merchandiser that can display multiple cases of various Perrier water products and make the product easily accessible to shoppers. The client wanted a unit that could hold more than 500 pounds of water safely and establish an image for the Perrier name.
Introduction: May 1999
Number of Displays: 1,000

With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.

Client: Candle Corp. of America, Des Plaines, Ill.
Products Promoted: Candles and related accessories
Objective: To provide a temporary display vehicle that merchandises up to 1,100 pieces of various products; to create a structurally sound display that can support up to 1,350 pounds; and to design a unit that offers multiple product options for retailers based on differing classes of trade and price points.
Introduction: September 1999
Number of Displays: 500

Product: Natural beef jerky
Number of displays: 40,000
P-O-P company: Willamette Industries Inc., Minneapolis
Introduction: February 2000
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Jack Link's Beef Jerky Link Snacks is achieving strong sales with the introduction of its Rusty Wallace NASCAR-related beef jerky products in a prepacked floorstand that offers bold graphics of the driver and his car.

Client: Wal-Mart, Bentonville, Ark.; Hewlett Packard, Palo Alto, Calif.
Products Promoted: Inkjet cartridges and media
Objective: To create a category solution for inkjet cartridges while addressing shrink issues.
Number of Displays: 1,570
Construction/Materials: Sheet metal, styrene and wire
P-O-P Company: Beeline Group Inc., Newark, Calif.