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Displays & Signs

  • Ferrero Chocolates Floorstand

    Client: Ferrero USA, Somerset, N.J.
    Products Promoted: Ferrero chocolates
    Objective: This mini boutique was developed to meet the growing demand for adult-oriented candy options at Easter.
    Introduction: March 2000(test market of 14 units); March 2001
    Construction/Materials: Corrugated and clear PVC
    P-O-P Companies: Vision Graphics (graphic design), Cedar Knolls, N.J.; REA Display (print and production), Fairfield, N.J.
    Ferrero Chocolates Floorstand
  • Windsor Canadian Scoreboard

    Client: Jim Beam Brands Co., Deerfield, Ill.
    Product Promoted: Windsor Canadian blended whisky
    Objective: The strategy behind the "replica scoreboard" display is to creatively generate brand awareness. The use of the LED clock on the display continuously draws attention to the Jim Beam product.
    Distribution: Sports bars
    Construction/Materials: Painted wood materials, screenprinted graphics, four-color process printed replaceable header
    Windsor Canadian Scoreboard
  • Callaway Golf Display

    Client: Callaway Golf, Carlsbad, Calif.
    Products Promoted: Golf clubs
    Objective: To create a unique golf club display with a minimal footprint and a maximum amount of product, to reinforce the Callaway brand imagery effectively, to make it easy and simple to assemble for dealers, and to make it modular so it could be configured in a number of different ways depending on the application desired.
    Callaway Golf Display
  • WD-40 Floorstand

    Product: Multi-purpose lubricant
    Number of displays: 650
    P-O-P companies: Great Northern Corp. (headers), Racine, Wis.; Phillips-Ramsey (graphics), San Diego
    Distribution: Auto stores, home centers, mass merchants and discount clubs
    Introduction: January 2001
    Duration: Temporary
    Construction: Corrugated
    The prepack heralds WD-40's new online fan club while promoting the popular lubricant for multiple uses.
    WD-40 Floorstand
  • Yuengling Counter Mats

    Client: Yuengling Brewery, Pottsville, Pa.
    ProductPromoted: Lager
    Objective: The counter mats were used to introduce the beverage to the mid-Atlantic market.
    Distribution: Liquor stores, bars
    Construction/Materials: Offset print,PE lamination, rubber backing
    P-O-P Company: Convergence Corp., Abingdon, Md.
    Yuengling Counter Mats
  • Clorox Home Care Pallet

    Client: The Clorox Co., Oakland, Calif.
    Products Promoted: Clorox Home Care cleaning products
    Objective: The client wanted to leverage the brand equity it has in its packaging in-store. In the grocery channel, Clorox wanted to gain valuable floor space with this unit. Finally, it wanted the display to be shoppable on both sides of the pallet while maintaining the billboard effect of the graphics on the individual cases.
    Introduction: January 2000
    Clorox Home Care Pallet
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