Displays & Signs

Client: Ferrero USA, Somerset, N.J.
Products Promoted: Ferrero chocolates
Objective: This mini boutique was developed to meet the growing demand for adult-oriented candy options at Easter.
Introduction: March 2000(test market of 14 units); March 2001
Construction/Materials: Corrugated and clear PVC
P-O-P Companies: Vision Graphics (graphic design), Cedar Knolls, N.J.; REA Display (print and production), Fairfield, N.J.

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Windsor Canadian blended whisky
Objective: The strategy behind the "replica scoreboard" display is to creatively generate brand awareness. The use of the LED clock on the display continuously draws attention to the Jim Beam product.
Distribution: Sports bars
Construction/Materials: Painted wood materials, screenprinted graphics, four-color process printed replaceable header

Client: Callaway Golf, Carlsbad, Calif.
Products Promoted: Golf clubs
Objective: To create a unique golf club display with a minimal footprint and a maximum amount of product, to reinforce the Callaway brand imagery effectively, to make it easy and simple to assemble for dealers, and to make it modular so it could be configured in a number of different ways depending on the application desired.

Product: Multi-purpose lubricant
Number of displays: 650
P-O-P companies: Great Northern Corp. (headers), Racine, Wis.; Phillips-Ramsey (graphics), San Diego
Distribution: Auto stores, home centers, mass merchants and discount clubs
Introduction: January 2001
Duration: Temporary
Construction: Corrugated
The prepack heralds WD-40's new online fan club while promoting the popular lubricant for multiple uses.

Client: Yuengling Brewery, Pottsville, Pa.
ProductPromoted: Lager
Objective: The counter mats were used to introduce the beverage to the mid-Atlantic market.
Distribution: Liquor stores, bars
Construction/Materials: Offset print,PE lamination, rubber backing
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: The Clorox Co., Oakland, Calif.
Products Promoted: Clorox Home Care cleaning products
Objective: The client wanted to leverage the brand equity it has in its packaging in-store. In the grocery channel, Clorox wanted to gain valuable floor space with this unit. Finally, it wanted the display to be shoppable on both sides of the pallet while maintaining the billboard effect of the graphics on the individual cases.
Introduction: January 2000