Displays & Signs

Client: Sony Corp., Park Ridge, N.J.
Division: Permanent, Entertainment: Home Entertainment
Producer: Taurus Display Corp., Cherry Hill, N.J.

Client: Sara Lee Hosiery, Winston-Salem, N.C.
Size of Run: 4,500
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Personal Products and Accessories: Apparel and Sewing
Comments: An unconventional tilt to the product trays and layered curves designed to simulate the shape of a woman's legs help to give this display its unique look and grab attention at retail.

Client: Pioneer Electronics (USA) Inc., Long Beach, Calif.
Size of Run: 500
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Permanent, Transportation: Automotive Aftermarket
Comments: Vacuum-formed modules on this display replicate areas of auto interiors where Pioneer car electronics are installed, allowing consumers to hear, see and feel the individual products.

Client: Universal Home Video, Universal City, Calif.
Division: Semi-permanent, Home Entertainment: Movies, Tapes, Records, CDs
Producer: Diam POP Group, El Segundo, Calif.

Client: BMW of North America LLC, Woodcliff Lake, N.J.
Producer: Frank Mayer & Associates, Grafton, Wis.
Comments: Besides offering DVD-quality visuals and sound, this "virtual sales center" allows prospective buyers to try out the iDrive simulator, an advanced controller for all the comfort features in BMW's 7 series.

Client: Johnson & Johnson, Skillman, N.J.
Comments: Designed to help introduce the Kids Care line, this power wing consolidates all the products in one location for easy comparison.
Introduction: September 2001
Size of Run: 1,200
Construction/Materials: Injection-molded plastic, litho-printed header
P-O-P company: Henschel-Steinau, Englewood, N.J.

Product: Malibu Rum
Number of displays: 663 crate displays, 322 funhouse mirrors
P-O-P company: Great Northern Corp., Racine, Wis.
Distribution: Off-premise (crate display), on-premise (funhouse mirror)
Introduction: January 2002 (crate display), February 2002 (funhouse mirror)
Duration: Permanent
Construction: Fabricated wood, dowels, buttons and two-color screen-printing (crate display); vacuum-formed styrene mirror frame, hardboard easel, flexible mirror (funhouse mirror)
Display set-up: Retail staff