Displays & Signs

Client: United Distillers & Vintners, Stamford, Conn.
Product Promoted: Pampero Aniversario imported rum
Objective: The unit was designed to highlight the premium rum brand in bars and restaurants by conveying a high-quality image.
Distribution: Upscale bars and restaurants
Construction/Materials: Leather, acrylic, wood
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Allied Domecq Spirits USA, Westport, Conn.
Product Promoted: Sauza Tequila
Objective: To leverage Sauza's point of difference as "The Better Tequila Experience" through eye-catching materials that reinforce the "Stay Pure" message.
Introduction: April 2001
Construction/Materials: Pennant: vinyl; string lights: plastic, lights
P-O-P Companies: Matrix Group (pennant), Westwood, N.J.; American Accessories (string lights), Knoxville, Tenn.

Product: Multi-serve apple juice and juice boxes
P-O-P company: Ryan Partnership, Westport, Conn.
Distribution: Mass merchants, supermarkets
Introduction: March 2001
Duration: Semipermanent
Construction: Corrugated, paperboard
The graphics on the header card for the Mott's apple juice promotion coordinate with the on-pack graphics.

Client: Brown Forman Co., Louisville, Ky.
Product Promoted: Tuaca liqueur
Objective: To enhance Tuaca's shelf visibility and provide consumers with new usage ideas, an illustrated recipe brochure is displayed in a Talker Pocket literature holder that snaps to the shelf pricing channel.
Distribution: Supermarkets and liquor stores
Construction/Materials: Clear PVC vinyl
P-O-P Company: Talker Pocket Corp., Novato, Calif.

Client: Asher's Chocolate, Souderton, Pa.
Products Promoted: Chocolate Easter Eggs wrapped in decorative foil
Objective: To utilize the gravity-feed countertop display to introduce the product to new distribution channels. The initial sell-in exceeded sales plans and helped in the promotion of the brand.
Introduction: December 2000
Construction/Materials: 42-pound Bleach White outside, Oyster White inside
P-O-P Company: Oxford Innovations, Division of Tim-Bar Corp., New Oxford, Pa.

Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.

Products: Signature Series guitars
Number of displays: 250
P-O-P company: Direct Packaging Inc., Huntington Beach, Calif.
Introduction: September 2000
Duration: Semipermanent
Construction: Foamboard, corrugated
Display set-up: Retail staff
Samick Music Corp. has created a freestanding floorstand to promote its new Signature Series of guitars.