Displays & Signs

Client: Barton Brands Ltd., Chicago
Introduction: Winter 2001
Size of Run: 3,500
Construction/Materials: Injection-molded plastic, screenprinted styrene, LEDs
P-O-P Company: Visual Marketing Inc., Chicago
Comments: Bright blue LEDs flash intermittently on this display to simulate lightning, a fitting effect for a vodka named after Thor, the god of thunder. Three D cell batteries power the display continuously for a year.

Client: Anheuser-Busch, St. Louis
Introduction: February 2002
Distribution: On- and off-premise accounts nationwide
Size of Run: 10,000
Construction/Materials: Dipped aluminum and acrylic
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.
Comments: Anheuser-Busch supported the launch of its Silver malternative with a wide range of P-O-P materials that included this aluminum metal sign and table tent.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2001
Distribution: Off-premise accounts
Size of Run: 1,265
Construction/Materials: Injection-molded bottle and stars, styrene header with metallic gold screenprinting, foilboard boxes, sheet metal base, wire
P-O-P company: MBH Presentations, South Plainfield, N.J.
Comments: Retailers only had to attach the base and poles to set up this holiday display. The gift boxes, bottles and header provide multiple opportunities to repeat the branding.

Product: Serengeti sunglasses
Number of displays: 1,000
P-O-P company: Kendal King, Kansas City, Kan.
Distribution: Optical specialty stores nationwide
Introduction: February 2002
Duration: Permanent
Construction: Wood frame with metal accents, acrylic header and trays, screenprinted logo
Display set-up: Retail staff
This countertop display for Serengeti sunglasses from Bushnell reflects the product's elegance while supporting its new logo and brand positioning.

Client: Schieffelin & Somerset, New York
Introduction: October 2001
Distribution: National
Size of Run: 400
Construction/Materials: Brushed aluminum laminated to MDF; wire; powder-coated tubing
P-O-P company: Flair Inc., Bronx, N.Y.
Comments: Showcasing Tanqueray's new, upscale package design, this display was designed to hold one case of product in a small footprint.