McDonald's Disney Cruises
Client: Schwarz Worldwide, Chicago, for McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's products and Disney Cruises
Objectives: Placed in McDonald's restaurants, the kiosks reinforce the tie-in between McDonald's offers and Disney venues. Customers can peer into the porthole to see themselves standing with Mickey, Minnie and Goofy.
Size of Run: 12,000
Producer: Rapid Displays, Chicago