Displays & Signs

Client: Scholastic Inc., New York
Comments: This floorstand features literature guides that help teachers develop lesson plans around the "Harry Potter" books by J.K. Rowling.
Introduction: Sept. 2000, re-run April 2001
Size of Run: 2,500
Construction/Materials: Litho mounted to die-cut corrugated
Distribution: Teacher's aid stores and educational trade shows
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Products: Repair/replacement plumbing products
P-O-P companies: Smith WinchesterInc., Southfield, Mich.; Display Design & Sales Co., Philadelphia
Distribution: Hardware stores, do-it-yourself retail stores, home center chains
Introduction: September 2001
Duration: Semipermanent
Construction: Cardstock, gage sheet metal
Display set-up: Field staff
The Service Parts Program from Brass Craft uses an E-Z Find System to break down thousands of SKUs into a color-coded and numbered system.

Revlon is testing a cosmetics wall merchandiser designed to be easy to shop

Products: Safety products assortment
Number of displays: 2,000
P-O-P company: Gateway Packaging Co., Pittsburgh
Introduction: May 2001
Duration: Semipermanent
Construction: Corrugated with a backboard for securing peghooks with individual price label holders
Display set-up: Retail staff
MSA Safety Works increased the depth of its standard power wing to 12 inches to provide more stock of its best-selling products in home centers.

Additional P-O-P support for Kellogg's Disney cereals includes miniature replicas of the cereal boxes featuring flashing red LEDs.
Producer: Duco Technologies, Henderson, Nev. (LEDs); EPI, Battle Creek, Mich. (printing)