Displays & Signs

Products: Verizon's wireless products and services
Number of displays: 300 floor units, 200 counter units, 300 wall units
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Indirect Verizon sales channels
Introduction: April 2001
Duration: Permanent
Construction: Perforated metal
Display set-up: Retail staff or third-party installation company
The modular countertop display ships as a four-pod-wide unit but can also be used in single- or double-pod formats.

This corrugated replica of a British canopy bar creates the feel of a pub setting in off-premise locations.
Producer: Pride Container/The Strive Group, Chicago

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This Aquafina pallet display designed specifically for Wal-Mart stores is an example of Pepsi-Cola's continued focus on customizing display programs for key accounts.
Introduction: February 2001Distribution: Wal-Mart stores nationwide
P-O-P Company: Racks Inc., San Diego, Calif.

Products: Timeport 270c cellular phone and Alltel service
Number of displays: 600
P-O-P companies: Rapid Displays (manufacture), Chicago and Union City, Calif.; Marketing Continuum (design), Dallas
Distribution: Alltel Corp. service stores
Introduction: September 2001
Duration: Permanent
Construction: Litho-mounted to 200-pound E-flute corrugated and 3/16-inch foamboard; battery-powered rotary motor; fiber poles and stock wire feet
Display set-up: Merchandising managers

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Customers purchasing the VHS or DVD release of "Dr. Seuss' How the Grinch Stole Christmas" from Universal Studios Home Video could receive a free two-liter bottle of A&W, Canada Dry, 7 UP or Sunkist. These pole signs called attention to the holiday promotion.
Introduction: December 2001
Size of Run: 2,500
Distribution: Supermarkets nationwide
Construction/Materials: Cardstock, four-color lithography

Products: Shoes and boots
Number of displays: 200
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Western wear and farm stores, independent tack shops, shoe stores
Introduction: July 2001 (Rugged West collection); November 2001 (Cobalt Workboot collection)
Duration: Permanent
Construction: MDF laminate base, solid wood post, brushed aluminum shelves, brushed mylar header, canvas banner
Display set-up: Retail staff