Displays & Signs

Additional P-O-P support for Kellogg's Disney cereals includes miniature replicas of the cereal boxes featuring flashing red LEDs.
Producer: Duco Technologies, Henderson, Nev. (LEDs); EPI, Battle Creek, Mich. (printing)

Client: Scholastic Book Fairs, Lake Mary, Fla.
Comments: Because this display must be moved frequently to different Scholastic book fairs in schools, it was designed with casters for easy mobility and hinged panels that swing open for quick set-up. Interchangeable graphics and durable aluminum construction help to extend the life of the permanent display. The company is testing 22 of the displays this spring and will evaluate a broader rollout based on reaction from the field.
Introduction: Spring 2002
Size of Run: 22

Client: Levy Home Entertainment, Hillside, Ill.
Comments: Book distributor Levy Home Entertainment designed book departments for Meijer stores in order to provide customers with an organized, well-lit and space-efficient presentation. An overhead canopy system and lighting create visual interest, while vacuum-formed pockets feature new introductions and best sellers.
Introduction: January 2001, ongoing through 2002
Size of Run: 25 in 2001 and 40 more expected in 2002

Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases.