Displays & Signs

A Super Bowl co-promotion called "The Big Easy Super Bowl Bash" paired Kraft with The Coca-Cola Co. and included a standee and a display spectacular featuring celebrity chef Emeril Lagasse.
Producer: The Integer Group, Denver

Client: Colangelo Synergy Marketing, Darien, Conn.
Introduction: February 2002
Number of displays: 2,220
Construction: Enamel litho-mounted to chipboard, standard motor, battery
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comment: A motorized rotating picture in the center of this backbar display highlights the Bass Outdoor Adventure Program. The images are of outdoor activities and add a unique look to a backbar display. The display is also heavily branded with images of Bass ale and Bass logos.

Client: Island Oasis Frozen Cocktail Co., Walpole Mass.
Introduction: November 2002
Construction: Paperboard
P-O-P company: In-house design; Print Resource (printing), Framingham, Mass.
Comment: These table tents for bars and restaurants nationwide are part of a holiday merchandising kit. Designed for the fourth quarter, the kit contains table tents, coasters, server pads and pens for Halloween, the fall season and Christmas.

An overview of NCH Marketing Services' annual report

Product: 1 Step Seasonings
P-O-P company: York Container, York, Pa.
Distribution: Supermarkets
Introduction: October 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
McCormick & Co. launched this floorstand for its new 1 Step Seasonings to drive trial of the product.

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 1, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 20" x 8" x 11"
Awards: Gold, Design of the Times 2003
Producer: Diam International, Woodside, NY
Called the lit blade interactive, this counter unit filters light through the blue plex on the spine. Along the side, the Game Boy Advance logo also utilizes a backlit element.