Displays & Signs

The display for Big Idea's new "Larryboy" video product line is a basic base-and-tray merchandising unit that can be wrapped in a three-sided shroud to provide a bolder look.
Producers: Rapid Displays, Chicago (display); E&E Display Group, Lawrence, Kansas (standee)

Client: The Finish Line, Indianapolis
Introduction: November 2001
Size of run: 920
Construction/Materials: MDF board for base; acrylic base and shelves; Coroplast
Comments: This branded temporary display reinforced The Finish Line's image as a shoe retailer that provides its customers with the latest new releases and shoe styles.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Product: WindJammer weather sealant
P-O-P company: Creative Displays and Packaging, Orchard Park, N.Y.
Distribution: Home center stores, hardware stores, mass merchants
Introduction: September 2001
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
This floor display for Macco's Liquid Nails line of WindJammer sealant comes stocked and fully assembled.

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

The 36-count counter display can also be used as an inline display in candy aisles.
Producer: Gamon International, Elk Grove Village, Ill.

This floorstand for Amurol Confections' new Dragon Fire Gum features a die-cut dragon around the display to grab consumers' attention at retail.
Producer: Gamon International, Elk Grove Village, Ill.