Displays & Signs

Client: The Integer Group, Golden Colo.
Introduction: April 2003
Construction: Printed polyester fabric bonded to a non-skid rubber backing
P-O-P company: Signature Marketing, LaGrange, Ga.
Comment: This bar mat for Coors Original increases product awareness at the bar and also provides a function. It is durable and absorbs moisture.

A Q&A with Kraft Foods' Margaret Blighton

Product: Palm Tungsten and Zire Personal Digital Assistants
P-O-P companies: Rapid Displays, Chicago and Union City, Calif.; Impact Display, New York
Distribution: Mass merchants, office supply stores, electronics stores
Introduction: October 2002
Duration: Semipermanent
Construction: Fabric, paper
Display set-up: Merchandising staff, retail staff
Customized P-O-P materials included banners for endcaps that were used in Staples stores.

A Super Bowl co-promotion called "The Big Easy Super Bowl Bash" paired Kraft with The Coca-Cola Co. and included a standee and a display spectacular featuring celebrity chef Emeril Lagasse.
Producer: The Integer Group, Denver

Client: Colangelo Synergy Marketing, Darien, Conn.
Introduction: February 2002
Number of displays: 2,220
Construction: Enamel litho-mounted to chipboard, standard motor, battery
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comment: A motorized rotating picture in the center of this backbar display highlights the Bass Outdoor Adventure Program. The images are of outdoor activities and add a unique look to a backbar display. The display is also heavily branded with images of Bass ale and Bass logos.

Client: Island Oasis Frozen Cocktail Co., Walpole Mass.
Introduction: November 2002
Construction: Paperboard
P-O-P company: In-house design; Print Resource (printing), Framingham, Mass.
Comment: These table tents for bars and restaurants nationwide are part of a holiday merchandising kit. Designed for the fourth quarter, the kit contains table tents, coasters, server pads and pens for Halloween, the fall season and Christmas.