Displays & Signs

A Super Bowl co-promotion called "The Big Easy Super Bowl Bash" paired Kraft with The Coca-Cola Co. and included a standee and a display spectacular featuring celebrity chef Emeril Lagasse.
Producer: The Integer Group, Denver

Client: Colangelo Synergy Marketing, Darien, Conn.
Introduction: February 2002
Number of displays: 2,220
Construction: Enamel litho-mounted to chipboard, standard motor, battery
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comment: A motorized rotating picture in the center of this backbar display highlights the Bass Outdoor Adventure Program. The images are of outdoor activities and add a unique look to a backbar display. The display is also heavily branded with images of Bass ale and Bass logos.

Client: Island Oasis Frozen Cocktail Co., Walpole Mass.
Introduction: November 2002
Construction: Paperboard
P-O-P company: In-house design; Print Resource (printing), Framingham, Mass.
Comment: These table tents for bars and restaurants nationwide are part of a holiday merchandising kit. Designed for the fourth quarter, the kit contains table tents, coasters, server pads and pens for Halloween, the fall season and Christmas.

Product: HotSpring portable spas
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: International spa dealerships and showrooms
Introduction: November 2002
Duration: Permanent
Construction: Four-color, litho-mounted graphics on foamboard; Sintra screenprinted, die-cut signs
Display set-up: Retail staff
Watkins Manufacturing shipped P-O-P kits to spa dealerships and showrooms. The kits included wall pieces, hanging signs, credibility wall pieces and a wave dangler.