Displays & Signs

This showcase display for Reebok highlights one or two shoes that will be in stores soon. The venture is the company's first within music stores.
Producer: Art Merchandising, New York

Client: Huffy Bicycle Co., Springboro, Ohio
Producer: Darko Inc., Twinsburg, Ohio
Comments: To reinforce that the bikes are designed for high-flying aerial stunts, this endcap puts one bike above consumers' heads and three lined up in a wheelie formation. Holographic materials in the 3-D logo plaque and chain-link fence graphics reinforce branding.

Client: New Balance Athletic Shoes Inc., Boston
Introduction: March 2002
Size of run: 1,500
Construction/Materials: Wire, injection-molded plastic
Comments: New Balance updated its lineup of wood displays to modular units that include a variety of materials. The displays can be configured as floorstands, countertop units or shoe shelves.
P-O-P company: Consumer Promotions International, Mount Vernon, N.Y.

Client: Hollywood Entertainment, Wilsonville, Ore.
Introduction: October 2001
Size of run: 8,000
Construction/Materials: Die-cut, E-flute corrugated; hooks, litho printing
Comments: Hollywood promoted its gift cards during the holidays with this temporary countertop display.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Product: Fruit & Veggie Bars
Number of displays: 15,000
P-O-P company: Denton Contracting (wire rack), Penticton, British Columbia; Karacters Design Group (other P-O-P), Vancouver, British Columbia
Distribution: Canadian supermarkets
Introduction: September 2001
Duration: Permanent
Construction: Steel, powder coated wire rack
Display set-up: Western Canada, internal salesforce; Eastern Canada, broker network

Client: Calcados Azaleia S/A, Parobe, Brazil
Introduction: August 2001
Size of run: 15,000
Construction/Materials: EVA plastic, thermoformed vinyl
Comments: This wall display was part of a comprehensive display program distributed to South American shoe retailers
P-O-P company: M.A./Frank Mayer, Porto Alegre, Brazil