Displays & Signs

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Frito-Lay merchandises Go Snacks on a wide range of displays, including spinner racks (right) designed primarily for c-stores and gravity-feed racks (above) designed for in-line use. The spinner racks were produced in a run of 80,000 by Universal Display & Fixture Co., Lewisville, Texas. The gravity-feed displays feature distortion-printed faceplates.
Producer: AG Industries Inc., Cleveland.

Client: Link Snacks Inc., Minong, Wis.
Introduction: Spring 2002
Number of displays: 6,500
Distribution: C-stores nationwide
Construction/Materials: Corrugated
Comments: Floorstands for jack Link's snacks promote a sweepstakes contest for a chance to win a ride with NASCAR driver Rusty Wallace.
P-O-P companies: Weyerhaeuser Co., Minneapolis

Semipermanent displays for KOOL cigarettes feature flashing lights to create excitement about the brand and its new packaging.
Producer: Rapid Displays, Chicago and Union City, Calif.

Client: The Procter & Gamble Co., Cincinnati
Introduction: April 2002
Number of displays: 1,000
Construction/Materials: Injection-molded plastic, four-color litho, 10-pt. SBS board
Distribution: Regional test in Louisville, Ky.
Comments: Shelf displays for Procter & Gamble's new Torengos bowl-shaped tortilla chips helped to reserve shelf space for the new brand.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Client: Borden Foods, Columbus, Ohio
Producer: IDI Group, Saint Annede-Bellevue, Quebec, Canada
Comments: Real wood and complementary graphics reinforce the "authentic Italian" image of the brand.

Client: Johnson & Johnson, New Brunswick, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Comments: This floorstand attempts to emulate and reinforce the fun and excitement of the Foam Blaster soaps designed for kids.