Coupons/ Rebates/ Pricing

Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience.

Client: Busch Creative/Colgate-Palmolive, St. Louis
Producer: Rapid Displays, Chicago
Comments: To launch three new products and to promote Colgate-Palmolive' sponsorship of Kmart's CART racing team, this display was placed in 1,940 Kmart stores and sold out of product in less than one week. It facilitated the distribution of a half million coupons in-store through the Colgate/CART "race track pack."

The whys and hows of developing an effective loyalty program

Campaign gains visibility for cordless keyboard and mouse products