C-Stores: You've Come a Long Way, Baby Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space. Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Tie-Ins Drive 'Rugrats' Launch Chart 2: Non-loyal Consumer Sources of Incremental Sales Chart 5: Price Promotion's Lack of Impact on Category Sales S-B Power Tool Introduces Saw Blade Displays Teaser Campaign Sets Up Launch for Oral-B Chart 1: Incremental Sales Generated by Price Promotions Chart 4: Effect of Consumer Promotion Conditioning on Sales History The Mirage of Promotional Lift Do price promotions really pay out? First Previous 1904 1905 1906 1907 1908 Next Last
