Tie-Ins Drive 'Rugrats' Launch Chart 2: Non-loyal Consumer Sources of Incremental Sales Chart 5: Price Promotion's Lack of Impact on Category Sales S-B Power Tool Introduces Saw Blade Displays Teaser Campaign Sets Up Launch for Oral-B Chart 1: Incremental Sales Generated by Price Promotions Chart 4: Effect of Consumer Promotion Conditioning on Sales History The Mirage of Promotional Lift Do price promotions really pay out? Oldsmobile Silhouette Debuts "Wizard of Oz" Campaign Chart 3: Incremental Sales from Coffee Price Promotions First Previous 1907 1908 1909 1910 1911 Next Last
