Coupons/ Rebates/ Pricing

As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs

Pucker Up!

Client: The Dial Corp., Scottsdale, Ariz.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Marketing Objective: To create consumer awareness and interest of the new product launch by offering a trial-size bottle with a rebate as an added incentive.