Closing the Gap As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers. Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values The Future? One-to-One, According to Peppers New Loyalty Program Offers S&H Points Masses of Merchandisers 'Energize' Launch Taking Stock of Supermarket Retail Performance Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category," Display Helps Moves Supplement to Retail Klever-Kart Guides Consumers In-Store A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Banfi Vintners Introduces Stonehaven Wines First Previous 1899 1900 1901 1902 1903 Next Last
