Consumer Insights

This infographic explores how digital engagement influences in-store behavior, how physical retail experiences shape purchase decisions and three strategies for connecting the shopper journey across channels.

Read about the Industry Impact winners from The Hershey Co., Ahold Delhaize USA, Mars Snacking, DoorDash, Blue Chip, Epsilon, Pentaleap, Flywheel, Havas Media Network North America and Circana.

Consumer Pulse data finds that 69% of consumers bought something unplanned during their most recent errand trip, creating opportunities for convenience retailers and CPG brands.

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

A Snipp consumer report examines how AI is reshaping product discovery, promotions, purchase decisions and brand loyalty.

Recent research finds half of shoppers are avoiding products with front-of-package warnings.

His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer.

VML report looks at AI's impact in shaping the retail industry and how CPG companies can change how consumers discover and purchase products.

The confectionery giant is shifting to an always-on strategy at retail while driving growth among low-income shoppers.

InMarket’s latest report reveals that two-thirds of consumers begin shopping by October. Here is how brands must adapt.

The Q3 survey highlights pre-trip planning, product discovery, online-to-offline purchasing, the types of in-store displays most likely to capture shoppers' attention and more. Members can download the full report now.

The Path to Purchase Institute's latest members-only report explores the market forces currently fueling the vitamins and supplements category.