Consumer Insights

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality.