Consumer Insights

New research from 84.51° highlights how consumers are prioritizing health while balancing value. 

See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations. 

The study found high-protein snacks make up only 19% of the U.S. snacking market.

Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings.

P2PI's roundup looks at the previous quarter's standout in-store activations and top news stories relevant to the Canadian commerce marketing community, along with proprietary shopper research factoids and an introduction to a Canadian member company.

The 2024 holiday season highlighted shifts in shopper behavior and retail strategies, writes Great Northern Instore’s Dan Sabanosh.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

Shoppers can earn points on partner promotions.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

An analysis of digital web pages during November highlighted the trends that shaped the sales event, including Amazon's dominance and surprising players in the grocery space.