Consumer Insights

Shoppers are planning to be more selective throughout the summer season, with an emphasis on at-home activities, says new research from 84.51°.

A member-exclusive report outlining the key trends and consumer behaviors in the snacks category.

In Part 1, we break down survey results that illustrate how shoppers are navigating this volatile terrain, while identifying the emerging opportunities for retailers that can adapt to ever-changing needs.

The Path to Purchase Institute's latest "In Brief: Football & Super Bowl" research report looks at the strategies CPG manufacturers and retailers employ to leverage sports sponsorships at retail.

Why brands and marketers are falling short and where the opportunity lies.

The Path to Purchase Institute's latest "In Brief" research report takes a deep dive on the winter holiday season.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

Q1 2026 trends, tactics and standout activations.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

There are growing concerns from U.S. consumers about artificial ingredients and increased awareness of product labels when making purchasing decisions, according to a new shopper study from the Acosta Group.