Account-Specific

Client: Schwarz Worldwide, Atlanta
Distribution: McDonald's restaurants
Size of Run: 1,000
Producer: Joliet Pattern Inc., Joliet, Ill.
Division: Permanent, Signage: Non-illuminated
Objectives: The signs were developed to be used at the drive-thru areas of McDonald's restaurants and could accommodate monthly graphics changes to advertise store specials. They were intended to emphasize the synergy logo of Coke and McDonald's.

Client: VTech Industries LLC, Wheeling, Ill.
Distribution: Toys 'R' Us stores
Size of Run: 190
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Sports, Toys and Accessories: Toys

Client: Lyrick Studios, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 920
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Permanent, Mass Merchandise Retailer

Client: Nintendo of America, Redmond, Wash.
Distribution: Wal-Mart stores
Size of Run: 1,989
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Entertainment and Computers: Home Entertainment Interactive, Motion or Illuminated

Client: Metacom Music, Minneapolis
Distribution: Wal-Mart stores
Size of Run: 2,000
Producer: Rapid Displays, Chicago
Division: Temporary, Mass Merchandise Retailer
Objectives: The CD, produced exclusively for Wal-Mart, called for a festive and bold display. Header and display graphics visually spotlight the NBC stars featured on the CDs, while a battery-powered sound device plays a 15-second promotional message from "Tonight Show" host Jay Leno.

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.