Account-Specific

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

Client: Nintendo of America, Redmond, Wash.
Distribution: Wal-Mart stores
Size of Run: 1,989
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Entertainment and Computers: Home Entertainment Interactive, Motion or Illuminated