Account-Specific

Retail Category: Consumer Electronics/Entertainment
Display Type: Account-Specific Display Programs
Producer: The Cornerstone Display Group Inc., San Fernando, Calif.
Client: Disney
Objective: The goal was to create a merchandising topper for existing Blockbuster Video merchandising fixtures. This topper would provide an area for the introduction of upcoming movie titles and seasonal promotions. After being placed, it was reported that it provided a permanent presence that allowed for the flexibility of interchangeable graphics.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Interactive Displays or Kiosks
Campaign: Microsoft MS Internet Center of Radio Shack
Marketer: Microsoft Corp.
Producer: HMG Worldwide, N.Y.
The goal was to showcase MSN as the easiest way to take advantage of the Web. The kiosk also had to be flexible enough to house various products for cross-sell opportunities. Multiple graphic panels allow for colorful and engaging messaging that can easily be changed out for updates and promotions. The use of mixed materials made it durable.

Anheuser-Busch spends $3 million on P-O-P for fall promotion

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Account Specific
Campaign: Booktivity Center
Marketer: Golden Books Family Entertainment
Producer: Mechtronics Corp., Stamford, Conn.