Beer

Product: Anheuser-Busch Michelob Golden Draft and Golden Draft Light beers
Number of displays: 500 (edge-lit signs); 1,500 to 3,000 (animated barrel spectaculars)
P-O-P companies: Promotional Products, Tarrytown, N.Y. (edge-lit sign); Lakeside Ltd., Minneapolis (animated barrel spectacular)
Distribution: On-premise locations (edge-lit sign); on- and off-premise locations (animated barrel spectacular)
Introduction: April 1992
Duration: Permanent

Product: Coors, Coors Light and Coors Extra Gold beers
P-O-P company: Everbrite Inc., Greenfield, Wis.
Number of displays: 23,000
Distribution: On-premise and off-premise accounts
Introduction: January 1992
Duration: Permanent

Neon signs step into the environmentally conscious 21st century with three interchangeable elements.

Product: Miller Brewing Inc. Colders 29 and Colders 29 Light
P-O-P company: Art Factory, Elm Grove, Wis.
Distribution: Liquor stores
Introduction: May 1992
Duration: Temporary
Construction: Lithographed cardboard
P-O-P materials capitalize on the nippy 29 degrees used during the cold-aging process, although the market for low-premium beer is quite hot.

Client: Anheuser-Busch Inc.
Producer: Multiplex Display Fixture Co.

Client: Stroh Brewery Co.
Producer: Westcott Paper Products

Client: Labatt Breweries
Producer: Everbrite Inc.

Client: Stroh Brewing Co.
Producer: Visual Marketing Inc.

Client: Labatt Breweries
Producer: Heritage Frame & Glass Creations Ltd.

Product: Anheuser-Busch Budweiser and Bud Light beers
P-O-P company: Glacier Cooler Co., Renton, Wash.
Distribution: Supermarkets, convenience and liquor stores
Introduction: March 1992
Duration: Permanent
Construction: Plastic
Utilizing a unique triangular shape, coolers provide retailers with a vehicle for selling and displaying singles of beer.