Beer

Product: Latrobe Brewing Co. Rolling Rock Premium Beer
Number of displays: 20,000
P-O-P company: The Marketing Continuum, Dallas
Distribution: Grocery stores, liquor stores, mass merchandisers
Introduction: May 1991
Duration: Promotional
Construction: Chip board
Rolling Rock's counter display offers shoppers a "peepshow" about the beer.

Type: Suspended 3-D display
Printing Process: Direct print, two color
Number Printed: 5,000
Cost: $5 to $15
Release: January 1991
Client: Southland Corp.
Producer: O'Grady Containers Inc., Fort Worth, Texas
Comments: Football bowl season beer promotion, 200 pound E-Flute.

Product: Imported Suntory Draft Beer
Number of displays: 2,000
P-O-P company: Paladin II, Floatura USA
Distribution: Liquor stores, C-Stores and groceries
Introduction: July 1991
Duration: Promotional
Construction: Vinyl model over paper-mounted header and riser
A blimp display for Suntory Draft Beer can fly in several possible locations.

Advertiser: Miller Brewing Co., Milwaukee, Wis.
Producer: Everbrite Inc. Greenfield, Wis.
Objective: The use of a two-sided neon sign is a first for Miller Lite Beer. The high visibility of real neon is used to backlight the Lite logo which appears on both sides of the sign. Lite's message is visible to people outside as well as inside the store.