Beer

Motion Displays
Advertiser: Coors Brewing Co., Golden, Colo.
Producer: Graphic Communications Inc., Golden, Colo.
Objective: To generate incremental display and upgrade in-store display placement. Also, to provide attention-getting P-O-P resulting in increased floor traffic to the display. During the program, overwhelming demand for the can by retailers exceeded the supply.

Advertiser: Labatt Breweries of Canada, Toronto, Ontario, Canada
Producer: Gorrie Marketing Services,Mississauga, Ontario, Canada
Objective: To enhance the Labatt's "Blue" product line, this three-dimensional, four-foot high, vacuum-formed and silk-screened bottle and mug sign was created. Labatt's was able to provide retailers with a high-quality illuminated sign, illustrating the new bottle and graphics.

Product: Imported Suntory Draft Beer
Number of displays: 2,000
P-O-P company: Paladin II, Floatura USA
Distribution: Liquor stores, C-Stores and groceries
Introduction: July 1991
Duration: Promotional
Construction: Vinyl model over paper-mounted header and riser
A blimp display for Suntory Draft Beer can fly in several possible locations.

Advertiser: Miller Brewing Co., Milwaukee, Wis.
Producer: Everbrite Inc. Greenfield, Wis.
Objective: The use of a two-sided neon sign is a first for Miller Lite Beer. The high visibility of real neon is used to backlight the Lite logo which appears on both sides of the sign. Lite's message is visible to people outside as well as inside the store.