Beer

The Pete's canopy display can be used as an endcap off-premise or as a serving station on-premise.The display stands nearly 7 feet high.
Producer: Kubin-Nicholson, Milwaukee

Client: Miller Brewing Co., Milwaukee
Introduction: January 2002
Distribution: Off-premise accounts nationwide
Size of Run: 15,000
Construction/Materials: Die-cut, pressure-sensitive vinyl
P-O-P company: T.T. Industries, Kansas City, Mo.
Comments: This pressure-sensitive logo utilizes special "glitter" vinyl that creates the look of etched glass.

Client: Barton Beers, Chicago
Introduction: February 2002
Distribution: National, on- and off-premise
Size of Run: 400
Construction/Materials: Distortion-printed, vacuum-formed PETG; compact, high-output lighting fixture
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comments: A compact lighting unit brightens this distortion-printed display while keeping its depth to a minimum.

Client: Anheuser-Busch, St. Louis
Introduction: February 2002
Distribution: On- and off-premise accounts nationwide
Size of Run: 10,000
Construction/Materials: Dipped aluminum and acrylic
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.
Comments: Anheuser-Busch supported the launch of its Silver malternative with a wide range of P-O-P materials that included this aluminum metal sign and table tent.

Client: Anheuser-Busch, St. Louis
Introduction: January 2002
Distribution: On-premise accounts nationwide
Size of Run: 3,600
Construction/Materials: Injection-molded plastic, vacuum-formed plastic, halogen lamp, sheet metal
P-O-P company: Everbrite, Greenfield, Wis.
Comments: This wall lamp projects the Bacardi logo on the ceiling to shed light on the Bacardi Silver launch.

Client: Miller Brewing Co., Milwaukee
Introduction: November 2001
Distribution: On- and off-premise accounts nationwide
Size of Run: 4,000
Construction/Materials: Non-skid carpet
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: While it is sometimes difficult to ensure that P-O-P gets set up in the field, Miller has found these floor mats particularly easy to place.

Client: Anheuser-Busch, St. Louis
Introduction: September 2001
Distribution: On-premise accounts nationwide
Size of Run: 11,500
Construction/Materials: Die-cut, B-flute corrugate; four-color process printing
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Locker room graphics remind consumers that Bud and Bud Light are virtually synonymous with football season.

Client: Kirin Brewery of America, Santa Monica, Calif.
Introduction: January 2002
Distribution: National
Size of Run: 200
Construction/Materials: Metallic inks, wire, die-cut header
P-O-P company: SMP Display & Design Group, Chattanooga, Tenn.
Comments: Metallic inks and a die-cut header that give the Kirin bottles a dimensional effect were used to highlight this display.