Beer

Client: Corporate Buying Services Inc., Evergreen, Colo.
Introduction: October 2001
Distribution: Bars and restaurants nationwide
Size of Run: 50,000
Construction/Materials: Flame-polished, bent .080 clear acrylic; two-color printing
P-O-P company: Beemak Plastics Inc., Rancho Dominguez, Calif.
Comments: An acrylic cutout of the Mike's Hard Lemonade logo gives this display a more customized look than traditional menu holders.

Client: Barton Beers Ltd., Chicago
Introduction: Spring 2002
Distribution: Off-premise accounts
Construction/Materials: Corrugated, four-color printing
P-O-P company: Pride Container Corp./The Strive Group, Chicago
Comments: Barton recreated the look and feel of an English pub to promote Tetley's English Ale in off-premise accounts.

Client: Guinness Bass Import Co., Stamford, Conn.
Introduction: February 2002
Distribution: On-premise accounts
Size of Run: 2,500
Construction/Materials: Vacuum-formed styrene base, acrylic, fluorescent edge-lighting, four-color printing
P-O-P companies: Colangelo Synergy Marketing, Darien, Conn.; Network Display Inc. (manufacturing), Passaic, N.J.
Comments: Four-color graphics on clear acrylic create a bright, distinct impression in back-bar locations.

Client: Miller Brewing Co., Milwaukee
Introduction: January 2002
Distribution: Off-premise accounts nationwide
Size of Run: 15,000
Construction/Materials: Die-cut, pressure-sensitive vinyl
P-O-P company: T.T. Industries, Kansas City, Mo.
Comments: This pressure-sensitive logo utilizes special "glitter" vinyl that creates the look of etched glass.

Client: Barton Beers, Chicago
Introduction: February 2002
Distribution: National, on- and off-premise
Size of Run: 400
Construction/Materials: Distortion-printed, vacuum-formed PETG; compact, high-output lighting fixture
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comments: A compact lighting unit brightens this distortion-printed display while keeping its depth to a minimum.

Client: Anheuser-Busch, St. Louis
Introduction: February 2002
Distribution: On- and off-premise accounts nationwide
Size of Run: 10,000
Construction/Materials: Dipped aluminum and acrylic
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.
Comments: Anheuser-Busch supported the launch of its Silver malternative with a wide range of P-O-P materials that included this aluminum metal sign and table tent.