Beer

Client: Anheuser-Busch, St. Louis
Introduction: September 2001
Distribution: On-premise accounts nationwide
Size of Run: 11,500
Construction/Materials: Die-cut, B-flute corrugate; four-color process printing
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Locker room graphics remind consumers that Bud and Bud Light are virtually synonymous with football season.

Client: Kirin Brewery of America, Santa Monica, Calif.
Introduction: January 2002
Distribution: National
Size of Run: 200
Construction/Materials: Metallic inks, wire, die-cut header
P-O-P company: SMP Display & Design Group, Chattanooga, Tenn.
Comments: Metallic inks and a die-cut header that give the Kirin bottles a dimensional effect were used to highlight this display.

Client: The Integer Group, Lakewood, Colo.
Introduction: March 2002
Distribution: On- and off-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Injection-molded clock housing, four-color faceplate, AC-powered neon, battery-powered clock, glass cover
P-O-P company: DUCO Technologies, Henderson, Nev.
Comments: This wall clock with neon lighting provides extended brand exposure for Killian's Irish Red Beer.

Client: Guinness Bass Import Co., Stamford, Conn.
Introduction: January 2002
Distribution: On-premise accounts
Size of Run: 10,000
Construction/Materials: Injection-molded bottle, cap, base and floating pieces; halogen lighting; color wheel; air compressor to create bubbles
P-O-P companies: Colangelo Synergy Marketing, Darien, Conn., and Network Display Inc. (manufacturing), Passaic, N.J.
Comments: Bubbling water, colorful fish and illumination combine to give this back-bar glorifier an atypical look.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Corporate Buying Services Inc., Evergreen, Colo.
Introduction: October 2001
Distribution: Bars and restaurants nationwide
Size of Run: 50,000
Construction/Materials: Flame-polished, bent .080 clear acrylic; two-color printing
P-O-P company: Beemak Plastics Inc., Rancho Dominguez, Calif.
Comments: An acrylic cutout of the Mike's Hard Lemonade logo gives this display a more customized look than traditional menu holders.

Client: Barton Beers Ltd., Chicago
Introduction: Spring 2002
Distribution: Off-premise accounts
Construction/Materials: Corrugated, four-color printing
P-O-P company: Pride Container Corp./The Strive Group, Chicago
Comments: Barton recreated the look and feel of an English pub to promote Tetley's English Ale in off-premise accounts.

Client: Guinness Bass Import Co., Stamford, Conn.
Introduction: February 2002
Distribution: On-premise accounts
Size of Run: 2,500
Construction/Materials: Vacuum-formed styrene base, acrylic, fluorescent edge-lighting, four-color printing
P-O-P companies: Colangelo Synergy Marketing, Darien, Conn.; Network Display Inc. (manufacturing), Passaic, N.J.
Comments: Four-color graphics on clear acrylic create a bright, distinct impression in back-bar locations.