Beer

Client: The Integer Group, Lakewood, Colo.
Introduction: March 2002
Distribution: On- and off-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Injection-molded clock housing, four-color faceplate, AC-powered neon, battery-powered clock, glass cover
P-O-P company: DUCO Technologies, Henderson, Nev.
Comments: This wall clock with neon lighting provides extended brand exposure for Killian's Irish Red Beer.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Guinness Bass Import Co., Stamford, Conn.
Introduction: January 2002
Distribution: On-premise accounts
Size of Run: 10,000
Construction/Materials: Injection-molded bottle, cap, base and floating pieces; halogen lighting; color wheel; air compressor to create bubbles
P-O-P companies: Colangelo Synergy Marketing, Darien, Conn., and Network Display Inc. (manufacturing), Passaic, N.J.
Comments: Bubbling water, colorful fish and illumination combine to give this back-bar glorifier an atypical look.

Client: Corporate Buying Services Inc., Evergreen, Colo.
Introduction: October 2001
Distribution: Bars and restaurants nationwide
Size of Run: 50,000
Construction/Materials: Flame-polished, bent .080 clear acrylic; two-color printing
P-O-P company: Beemak Plastics Inc., Rancho Dominguez, Calif.
Comments: An acrylic cutout of the Mike's Hard Lemonade logo gives this display a more customized look than traditional menu holders.

Client: Barton Beers Ltd., Chicago
Introduction: Spring 2002
Distribution: Off-premise accounts
Construction/Materials: Corrugated, four-color printing
P-O-P company: Pride Container Corp./The Strive Group, Chicago
Comments: Barton recreated the look and feel of an English pub to promote Tetley's English Ale in off-premise accounts.

Client: Guinness Bass Import Co., Stamford, Conn.
Introduction: February 2002
Distribution: On-premise accounts
Size of Run: 2,500
Construction/Materials: Vacuum-formed styrene base, acrylic, fluorescent edge-lighting, four-color printing
P-O-P companies: Colangelo Synergy Marketing, Darien, Conn.; Network Display Inc. (manufacturing), Passaic, N.J.
Comments: Four-color graphics on clear acrylic create a bright, distinct impression in back-bar locations.