Smirnoff Ice Illuminescent Sign
Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: Colangelo Synergy Marketing, Darien, Conn.
Producer: Gatehouse Gifts & Premiums LLC, Trumball, Conn.
Size of Run: 10,000
Comments: Cost-effective and lightweight, this illuminescent sign for Smirnoff Ice increased its account penetration by 50%. The sign can be customized to blink, fade or stay lighted.