Beer

Retail Category: Supermarket: Food
Display Type: Freestanding: Permanent
Client: Anheuser-Busch Inc., St. Louis
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 425
Comments: With its "dive into summer" theme, this display was part of a national integrated marketing campaign that included television ads. The four-foot-square dock was eye-catching at retail and could hold heavy stacks of beer cases.

Client: Anheuser-Busch Inc., St. Louis
Introduction: January 2002
Number of displays: 3,500
Distribution: Off-premise accounts
Construction/Materials: Vacuum-formed red styrene, decals
P-O-P company: Array Marketing Group, Los Angeles, KCS Industries division
Comments: This replica of Dale Earnhardt Jr.'s car reinforces Budweiser's continued association with NASCAR.

Miller, Allied Domecq partner for malternative launches

On- and off-premise P-O-P for Heineken's "Pick Up the Party" summer campaign highlights Heineken beer in bottles and keg cans.
Producer: Ryan Partnership, Wilton, Conn.

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite Inc., Greenfield, Wis.
Comments: Sequenced fiberoptic lights simulate rising bubbles in this injection-molded sign.

Client: The Integer Group, Golden, Colo.
Producer: Array Marketing Group, Los Angeles, KCS Industries division
Comments: A full-size, vacuum-formed helmet features LED graphics of moving eyes and a text message to add motion and attract attention in sports bars.

Pete's Brewing Co. promotes new packaging design through P-O-P