Beer

Client: Colangelo Synergy Marketing, Darien, Conn.
Introduction: February 2002
Number of displays: 2,220
Construction: Enamel litho-mounted to chipboard, standard motor, battery
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comment: A motorized rotating picture in the center of this backbar display highlights the Bass Outdoor Adventure Program. The images are of outdoor activities and add a unique look to a backbar display. The display is also heavily branded with images of Bass ale and Bass logos.

Client: Labatt USA
Producer: DVC Worldwide, Morristown, N.J.
Consumers can become Mr. de Mayo by placing their heads in the cut out spot. Tecate-branded Polaroid cameras will be supplied to accounts to capture the moment.