Beer

A federal report on in-store advertising frequency, by channel

Client: Integer Group, Golden, Colo.
Size of Run: 4,225
Production Date: August 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Beer: Off-Premise Illuminated or Motion
Comments: All 32 AFC and NFC team helmets are grouped by conference to help educate football fans. The sign is made of four-color screenprinted Sintra panels, PETG plastics, metal and neon tubing with dimming solid-state power supplies.

Client: Anheuser-Busch, St. Louis
Size of Run: 5,500
Production Date: November 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Beer: Off-Premise
Comments: Achieving the dimensional look of a football stadium was the goal of this case stacker.
The background stadium graphics are curved, and reporter Melissa Stark and the "Bring the Party Home" tagline are printed on a PETG panel to provide the illusion that the copy is floating.