Beer

Client: Anheuser-Busch Inc., St. Louis
Introduction: November 2002
Number of displays: 1,000
Construction: Aluminum die cut and embossed
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: A-B rolled out this sign to on- and off-premise locations to promote its Busch beer. The sign was part of a campaign to attract NASCAR fans.

Product: Smirnoff Ice Triple Black
P-O-P company: Colangelo Synergy Marketing, Darien, Conn.
Distribution: On- and off-premise
Introduction: November 2002
Construction: Primarily corrugated
Display set-up: Retail staff
This case card for Smirnoff Ice Triple Black uses tough graphics to appeal to its target audience of men.

Client: Barton Beers Ltd., Chicago
Introduction: April 2002
Number of displays: 700 (two production runs)
Construction: Wood window frame, fluorescent backlit window image, screened wood shutters, DC motor
P-O-P company: Array, Los Angeles
Comment: A motor rotates the shutters of the window on this display 184 degrees in both directions to reveal the Corona brand logos and a tropical beach scene. Using natural materials, this display brings a high-end look to any on-premise account.