Beer

Retailer: 7-Eleven

Client: Labatt USA, Norwalk, Conn.
Introduction: July 2003
Size of run: 2,000
Producer: DVC Worldwide, Morristown, N.J. (design); Global Marketing Group, New York (production)
A two-sided floor display supports Labatt's Mountain Pack.

"Attracting the attention of a male-dominated audience is accomplished in this display by combining two of their favorite things, stock cars and beer. This unit is a credit to the store personnel and the Coors routemen who took a simple stacked-case island display, added a branded base wrap, an oversized molded replica of the Coors NASCAR racer and lots of Coors products to create this outstanding merchandising effort. It was apparent that the sell down was excellent and this display would be producing incremental sales for many weeks."

Product: Miller Lite beer
Number of displays: 1,000
P-O-P company: Media Pictures, South Easton, Mass.
Distribution: Small, independent supermarkets in New York
Introduction: January 2003
Duration: Permanent
Construction: Rubberized mat
Display set-up: Sales representatives
This floor mat is easy to install and has imagery designed to make consumers thirsty.