Beer

Client: DVC Worldwide, Morristown, N.J.
Introduction: February 2003
Number of displays: 710
Construction: Hand peeled log, custom screenprinted and heat bent acrylic lampshades, three incandescent light fixtures, brass hanging chain
P-O-P company: Heritage Sign & Display Inc., Nesquehoning, Pa.
Comment: An actual peeled log was used as the crossbeam for this pool table light. The log conveys a rustic look, perfect for the ski lodges and wintertime resorts that placed this display.

Sorensen Associates offers an exclusive report on store traffic and optimal display positioning.

Client: The Integer Group, Golden, Colo.
Introduction: September 2002
Number of displays: 20,000
Construction: Injection-molded base, PETG cardholder, pressure-sensitive decals
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: Wanting to do more than a standard table tent, Coors Light introduced this unique table display to promote its partnership with the National Football League.

Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise

Client: The Integer Group, Golden Colo.
Introduction: April 2003
Construction: Printed polyester fabric bonded to a non-skid rubber backing
P-O-P company: Signature Marketing, LaGrange, Ga.
Comment: This bar mat for Coors Original increases product awareness at the bar and also provides a function. It is durable and absorbs moisture.