Beer

Product: Miller Lite beer
Number of displays: 1,000
P-O-P company: Media Pictures, South Easton, Mass.
Distribution: Small, independent supermarkets in New York
Introduction: January 2003
Duration: Permanent
Construction: Rubberized mat
Display set-up: Sales representatives
This floor mat is easy to install and has imagery designed to make consumers thirsty.

Client: The Integer Group, Golden, Colo.
Producer: Grimm Industries Inc., Fairview, Pa.
Comments: An actual Keystone Light can, spring-loaded and made top heavy, is used on this variation of the "take-a-penny/leave-a-penny" counter display. When a penny is placed or removed from the tray, the can bobbles. The unique display is a high-impact piece that costs under $10 and garnered 100% placement in the field.

Client: Madden Communications, Wood Dale, Ill. (for Miller Brewing)
Producer: Grimm Industries, Fairview, Pa.
Comments: According to the entrant company, this display received 100% placement in the field. The display reinforces the Miller brand with a prominently, illuminated MGD faceplate, an illuminated Miller logo and a spinning edge-lit disc with the screenprinted and illuminated words, "Miller Genuine Draft" and "cold filtered."

Client: Madden Communica-tions, Wood Dale, Ill.
Producer: Baird Display Inc., West Allis, Wis.
Comments: This temporary sign was designed to increase brand awareness and highlight the multiple flavors available.