Beer

Client: Madden Communications, Wood Dale, Ill. (for Miller Brewing)
Producer: Grimm Industries, Fairview, Pa.
Comments: According to the entrant company, this display received 100% placement in the field. The display reinforces the Miller brand with a prominently, illuminated MGD faceplate, an illuminated Miller logo and a spinning edge-lit disc with the screenprinted and illuminated words, "Miller Genuine Draft" and "cold filtered."

Client: Madden Communica-tions, Wood Dale, Ill.
Producer: Baird Display Inc., West Allis, Wis.
Comments: This temporary sign was designed to increase brand awareness and highlight the multiple flavors available.

Gambrinus Co. launches its summer campaign with a much better-looking spokesmodel than last year's

Client: Pilsner Urquell USA, Englewood Cliffs, N.J.
Producer: Everbrite Inc., Greenfield, Wis.
Comments: Pilsner Urquell pushed for quality with this display. The glorifier was originally made in plastic but was changed to metal to reinforce a stronger image. The display was placed in upscale, urban restaurants, bars and hotel bars.

Client: The Integer Group, Golden, Colo.
Producer: Grimm Industries Inc., Fairview, Pa.
Comments: An actual Keystone Light can, spring-loaded and made top heavy, is used on this variation of the "take-a-penny/leave-a-penny" counter display. When a penny is placed or removed from the tray, the can bobbles. The unique display is a high-impact piece that costs under $10 and garnered 100% placement in the field.