Beer

Products: Seagram's Smooth ready-to-drink malt beverage
Distribution: On- and off-premise accounts
Introduction: April 2003
Duration: Temporary
Construction: Cardstock, varied materials
Display set-up: Distributors and retail staff
Comments: Seagram's Smooth was introduced to the market this spring with a mix of on- and off-premise P-O-P materials aimed at promoting the brand and its distinctive bottle. The target: urban consumers from 21 to 29 years of age.

Client: Anheuser-Busch Inc., St. Louis, MO
Introduction: March 11, 2003
Distribution: Bars & Restaurants
Dimensions (H x W x D): 19.5" x 46" x 6"
Weight: 27 lbs.
Producer: Everbrite LLC, Greenfield, WI

Client: The Integer Group, Molson, Canada
Introduction: April 1, 2003
Distribution: Liquor Stores
Dimensions (H x W x D): 30" x 29" x 7"
Weight: 12 lbs.
Awards: Best of the Times, Design of the Times 2003
Producer: Everbrite LLC, Greenfield, WI

Client: Labatt Blue - Labatts USA/DVC Worldwide, Norwalk, CT
Introduction: February 1, 2003
Distribution: Bars & Restaurants
Dimensions (H x W x D): 5.5" x 15.75" x 9.5"
Weight: 1.2 lbs.
Awards: Platinum, Design of the Times 2003
Producer: Global Marketing Group, Fair Lawn, NJ

Client: The Integer Group, Golden, CO
Introduction: March 30, 2003
Distribution: Bars & Restaurants
Dimensions (H x W x D): 10" x 46" x 15"
Weight: 43 lbs.
Producer: Array - Milwaukee, Hartland, WI

Client: Barton Beers, Chicago, IL
Introduction: May 15, 2003
Distribution: Liquor Stores
Dimensions (H x W x D): 79" x 20" x 3"
Weight: 20 lbs.
Awards: Gold, Design of the Times 2003
Producer: Rapid Displays, Chicago, IL

Client: The Integer Group, Lakewood, CO
Introduction: April 15, 2003
Distribution: Convenience Stores
Dimensions (H x W x D): 7' x 6' x 5'
Weight: 35 lbs.
Awards: Gold, Design of the Times 2003
Producer: Henschel-Steinau Inc., Englewood, NJ