Products: Seagram's Smooth ready-to-drink malt beverage Distribution: On- and off-premise accounts Introduction: April 2003 Duration: Temporary Construction: Cardstock, varied materials Display set-up: Distributors and retail staff Comments: Seagram's Smooth was introduced to the market this spring with a mix of on- and off-premise P-O-P materials aimed at promoting the brand and its distinctive bottle. The target: urban consumers from 21 to 29 years of age.
Client: The Integer Group, Golden, CO Introduction: March 21, 2003 Distribution: Bars & Restaurants Dimensions (H x W x D): 10" x 16" x 16" Weight: 7 lbs. Producer: Array - Milwaukee, Hartland, WI
Client: D.G. Yuengling Brewery, Pottsville, PA Introduction: May 20, 2003 Distribution: Bars & Restaurants Dimensions (H x W x D): 17" x 32.5" x 5" Weight: 15 lbs.
Client: DVC Worldwide, Morristown, NJ Introduction: May 9, 2003 Distribution: Bars & Restaurants Dimensions (H x W x D): 28" x 28" x 5" Weight: 13 lbs. Producer: Heritage Sign & Display Inc., Nesquehoning, PA
