Beer

Client: Anheuser-Busch Inc., St. Louis
Introduction: August 2003
Number of displays: 3,000
Distribution: Liquor stores nationwide
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Anheuser-Busch launched this football crown display this summer for both Bud Light and Budweiser to increase brand awareness of both brands just as the NFL season kicked off. It remained in stores for six weeks.

Labatt USA's diverse lineup of beers presents potential and challenge, and new, tighter processes ensure P-O-P meets the needs of all its brands, channels and customers

Products: Seagram's Smooth ready-to-drink malt beverage
Distribution: On- and off-premise accounts
Introduction: April 2003
Duration: Temporary
Construction: Cardstock, varied materials
Display set-up: Distributors and retail staff
Comments: Seagram's Smooth was introduced to the market this spring with a mix of on- and off-premise P-O-P materials aimed at promoting the brand and its distinctive bottle. The target: urban consumers from 21 to 29 years of age.