Beer

Client: Anheuser-Busch Inc., St. Louis
Introduction: August 2003
Number of displays: 3,000
Distribution: Liquor stores nationwide
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Anheuser-Busch launched this football crown display this summer for both Bud Light and Budweiser to increase brand awareness of both brands just as the NFL season kicked off. It remained in stores for six weeks.

Labatt USA's diverse lineup of beers presents potential and challenge, and new, tighter processes ensure P-O-P meets the needs of all its brands, channels and customers