Bass Ale Halloween Banner
Client: Labatt USA, Norwalk, Conn.
Introduction: October 2003
Distribution: On- and off-premise nationwide
P-O-P company: DVC Worldwide, Morristown, N.J.
Comments: A standee, along with base wrap, pennant strings, a price circle, case cards and a banner, comprise Labatt's display program promoting Bass as "the authentic ale for creating a black and tan" for Halloween.