ARTICLES BY THIS AUTHOR
- 5/2/2011
Consumer Electronics Report: It's More Show Than Tell
Marketers of consumer electronics keep it simple by emphasizing product benefits and offering demos - 5/2/2011
Who's Who in Merchandising
- 5/2/2011
ConAgra Provides a Center-Store Solution
Shelf set targets shoppers looking for microwaveable convenience meals - 5/2/2011
Popchips Campaign Taps Fitness Celebrity's Appeal
Partnership with Kroger furthers healthy positioning - 5/2/2011
Kellogg's Adds Mobile, Events to 'Special K Challenge'
Shoppers can manage meals, snacks and a shopping list with app - 5/2/2011
Gorton's, Ortega Host a Fish Taco Fiesta
Promote a meal solution with co-branded packaging, website with recipes - 5/1/2011
Pampers Program Supports Hispanic Mothers
Online and sampling efforts target parents with coupons, sweepstakes - 5/1/2011
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