ARTICLES BY THIS AUTHOR
- 5/3/2011
Kohl's Gets Food Network to 'Care'
- 5/3/2011
P&G's Shirley to Step Down
- 5/2/2011
Who's Who in Merchandising
- 5/2/2011
ConAgra Provides a Center-Store Solution
Shelf set targets shoppers looking for microwaveable convenience meals - 5/2/2011
Consumer Electronics Report: It's More Show Than Tell
Marketers of consumer electronics keep it simple by emphasizing product benefits and offering demos - 5/2/2011
Popchips Campaign Taps Fitness Celebrity's Appeal
Partnership with Kroger furthers healthy positioning - 5/2/2011
Kellogg's Adds Mobile, Events to 'Special K Challenge'
Shoppers can manage meals, snacks and a shopping list with app