ARTICLES BY THIS AUTHOR
- 6/1/2011
Candy & Snack Report: Second That Emotion
Marketers of snacks and candy find ways to connect with shoppers beyond price promotions - 6/1/2011
Research Guides Hyde Tools' Rebranding
Redesign focuses on materials, product composition and merchandising - 5/31/2011
Mattel Brings Barbie & Ken Back Together
Playing off 'breakup,' campaign targets multiple generations - 5/31/2011
Groupon Now, Google Offers Debut
- 5/31/2011
An In-Store Marketing Museum
- 5/31/2011
Mills Partners with Groupon