ARTICLES BY THIS AUTHOR
- 6/30/2011
Re-Learning to Fly
- 6/30/2011
Allegra Stages an All-Out OTC Launch
Brand receives strong retailer support as in-store activity integrates with comprehensive digital effort - 6/30/2011
Kellogg Lets Consumers Have Their Say
Cheez-It campaign uses Facebook voting to help select next flavor - 6/30/2011
Beer, Wine & Spirits and Social Engagement
Recognizing its natural fit, alcohol marketers work to leverage the power of social media - 6/30/2011
ConAgra Turns Popcorn Bag Into a Bowl
Campaign for Orville Redenbacher's package aims to inform and satisfy consumers - 6/30/2011
Nielsen Acquires NeuroFocus
- 6/29/2011
7-Eleven Sweeps Hits the Stratosphere
- 6/29/2011
Nestlé Ice Cream Checks Out CheckPoints
- 6/28/2011
Dollar General Picks DemandTec