ARTICLES BY THIS AUTHOR
- 7/1/2011
Coca-Cola Develops Recyclable Displays
Soft-drink giant debuts in-store racks said to be fully recyclable - 6/30/2011
Beer, Wine & Spirits and Social Engagement
Recognizing its natural fit, alcohol marketers work to leverage the power of social media - 6/30/2011
ConAgra Turns Popcorn Bag Into a Bowl
Campaign for Orville Redenbacher's package aims to inform and satisfy consumers - 6/30/2011
Nielsen Acquires NeuroFocus
- 6/30/2011
Microsoft Partners with AT&T to Push Sales
Experiential event turns store associates into Windows Phone advocates - 6/30/2011
Safeway Breaks a Record for Open Nature
- 6/30/2011
BFGoodrich Upgrades with Olympic Athlete's Help
Tire brand creates webisodes to push tire upgrades - 6/30/2011
H-E-B Keeps the Grill Hot
- 6/30/2011
P&G Ties Phone App to 'Future Friendly' Platform
Carbon footprint calculator offers specific brand solutions - 6/30/2011
Balance Bar Revitalizes its Brand
Latest campaign drives consumers online to receive rewards