ARTICLES BY THIS AUTHOR
- 7/25/2011
Nesquik Sports an On-Pack Promotion
Partners with ESPN to award prizes to consumers who submit codes - 7/25/2011
Safeway Puts Dairy in the Picnic Basket
- 7/25/2011
Rite Aid Summers in 'Cleveland'
- 7/25/2011
'Neuro' Caution
As big brands dabble in neuromarketing, the 'science' they are using provides data that requires interpretation - 7/25/2011
Liquid Nails Goes to the Pros
'Tips on Tour' campaign delivers heavy-duty adhesives to home improvement professionals where they work and shop - 7/25/2011
The New Face(book) of Event Marketing
Brand marketers leverage social media to expand reach and extend the on-site experience - 7/25/2011
K-C's Hannah Heads to Starbucks