ARTICLES BY THIS AUTHOR
- 7/25/2011
'Neuro' Caution
As big brands dabble in neuromarketing, the 'science' they are using provides data that requires interpretation - 7/25/2011
Liquid Nails Goes to the Pros
'Tips on Tour' campaign delivers heavy-duty adhesives to home improvement professionals where they work and shop - 7/25/2011
The New Face(book) of Event Marketing
Brand marketers leverage social media to expand reach and extend the on-site experience - 7/25/2011
K-C's Hannah Heads to Starbucks
- 7/25/2011
Cracked Codes
- 7/25/2011
Best Buy Reducing Size of Stores
- 7/25/2011
On-Cor Shows the Way with Ray
- 7/25/2011
Beverage Report: Shopper Specificity
Marketers of non-alcoholic beverages make it a priority to work with retailers -- and understand their shoppers