ARTICLES BY THIS AUTHOR

• 7/18/2011

  Effie Case Study: Walmart's 'Smack Talk' Campaign

• 7/18/2011

  Target Aims to Make 'Summer Funner'

• 7/18/2011

  Dollar General, Suave Smarten Up

• 7/17/2011

  Whole Foods Has a 'Taste' for Cherries

• 7/17/2011

  The Hub: Ready at Retail

  Shopper marketing has jelled as a brand-building discipline.
• 7/17/2011

  The Hub: Emotional Rescue

  Break through rational barriers with value beyond price.
• 7/17/2011

  The Hub: Mind the Gap

  Data analysis closes the chasm between brand messages and shopper behavior.
• 7/17/2011

  Effie Case Study: U by Kotex Launch

• 7/17/2011

  The Hub: Mind Over Shopper

  Satisfying simple needs at retail is more complex than ever
• 7/17/2011

  The Hub: Shelf Assurance

  Johnson & Johnson makes shopping better for moms.