ARTICLES BY THIS AUTHOR
- 2/28/2013
Walgreens Pumps Up the 'Heart Power'
- 2/28/2013
Reckitt Samples at Sam's
- 2/27/2013
Walmart Tests 'Scan & Go'
- 2/27/2013
Rite Aid Shares the 'Love'
- 2/27/2013
Hershey's Scores at Target
- 2/26/2013
Walgreens Reviews Media Account
- 2/26/2013
Social Buying and CPGs
Brands mostly leave the 'buying' behind while figuring out how to best leverage social sites in their shopper marketing - 2/26/2013
Playtex Provides Category Solution
LED displays at Babies 'R' Us help moms understand differences in baby bottles - 2/26/2013
Unilever Reacts to Online Reviews
Insights gained from social dashboard influence product formulations, packaging, etc.