ARTICLES BY THIS AUTHOR
- 1/1/2014
The Sunday Morning Quarterback
Brands use Sunday coupons to drive retail support as well as consumer purchase - 1/1/2014
So-Lo-Mo Central: January 2014
- 1/1/2014
Sun Products Exposes the 'Inside Dirt'
Humorous online videos show Wisk Deep Clean laundry detergent’s benefits - 1/1/2014
Wholly Guacamole 'Single-Serves' Its Consumers
New packaging, back-to-school promotion increases awareness for Minis - 1/1/2014
Perrigo Digitally Pushes 'Store Brand Meds'
Private-label manufacturer educates consumers about OTC products - 12/27/2013
Happy New Year
- 12/26/2013
Marketers Face 'Revolutionary Change'
Agency executive says 'new manifesto' comprises participative, integrated and trans-media marketing - 12/26/2013
Schick Contest Targets Hispanic Shoppers
Energizer taps into segment's affinity for boxing and dancing with Xtreme3 razor campaign