ARTICLES BY THIS AUTHOR
- 7/22/2015
Special Report: The Internet of Things
Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years - 7/22/2015
Ethnic Marketing Research, Part 1: Where Culture Meets Shoppers
In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series. - 7/22/2015
K-C's Depend Builds 'Underwareness'
New Silhouette product rollout and campaign targets younger female consumers - 7/22/2015
Experiential Marketing at Retail
Manufacturers partner with retailers to engage consumers in and away from stores - 7/22/2015
Beringer Debuts Wine Tasting Strips
Brand addresses shopper challenges common to the category through test at Kroger - 7/22/2015
Trends in Experiential Marketing
Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline - 7/22/2015
CVS Serves Up Summer Beauty