ARTICLES BY THIS AUTHOR
- 7/21/2015
Retail Intimacy, Part 12: Walmart: How to Win Now
With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win. - 7/20/2015
Meijer Bulks Up on P&G Beauty Brands
- 7/20/2015
A&P Files for Chapter 11
- 7/20/2015
Mars Spreads 'Funshine' at Walmart
- 7/19/2015
7-Eleven Celebrates a Mobile Birthday
- 7/19/2015
Hershey Camps Out in Walgreens’ Aisles
- 7/17/2015
The Digital Shopper Marketing Ecosystem
- 7/16/2015
P&G Opens a 'Scent Shop' in Action Alley
- 7/15/2015
Hain Celestial and Walmart Fight Hunger
Multifaceted cause program encourages consumers to buy specially marked packages and make donations